WhatsApp Business API is an application program interface that allows businesses to receive and answer unlimited WhatsApp messages seamlessly. It was created by Facebook in August 2018 to provide medium and large businesses with a tailored solution for scaling their customer engagement via WhatsApp. During 2017-18, all around Africa, Latin America & South East Asia, small businesses started skipping email altogether and instead started using their personal WhatsApp accounts as their primary method of communicating with customers. These businesses were not WhatsApp-first, they were WhatsApp-only. This is when Facebook decided to launch WhatsApp for business.
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